Our Strategy

 The Avoid-shift-improve strategy aims on a combination of non technological and technological solutions in a tailormade package for  a specific geographical, cultural and social context.


The attractiveness of a car is inversely proportional to settlement density. An “AVOID” strategy should therefore develop compact communities with a mix of functions within short range including housing, recreation, work and supply infrastructures.

This does not only pave the way for individual non motorized transport solutions like cycling and walking, it is also the ideal scenario for effective public transport systems or freight logistics because it generates bigger demands.




“SHIFT” strategies consist of non- technological solutions with high potential to reduce greenhouse gas emissions in transport through the reduction of trips and trip-distances.

PUSH and PULL measures, like Speed management or reduction in the supply of parking on one hand and incentives in service quality for the alternative modes fo transport on the other hand are able to shift mobility habits from the use of individual motorized vehicles to alternative modes




Technological improvements are clearly another way of reducing emissions in the transport sector. However to contribute to a sustainable transformation of mobility they need to be implanted in a bigger scale scenario which is able to use them efficiently.Low-carbon electric cars, for instance, are widely regarded as a technological alternative to conventional vehicles. To use them effectively however it is necessary to find solutions for various related issues like their limited range, new forms to include charging devices in the urban environment or ways to ensure the sustainable production of the electricity to power them.



 Good Governance:

Sustainable Mobility is not only an environmental issue but also key prerequisite for social and economic development. Good governance should recognise this necessity and integrate urban planning and transport planning creating liveable cities with safer roads, quality spaces, and better accessibility even for the underprivileged, resulting in a plus of opportunities.

The Avoid – Shift - Improve Strategy is suitable to apply it not only on urban scale transport planning but as well on national and even international scale. The bigger the scale, the bigger the need of comparable data and indicators, which can be used to spread and apply new standards in transport.





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